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E-commerce2025

Fairloom

End-to-end commerce platform for a hand-woven carpet brand.

Visit fairloom.comAll work
Fairloom
  • Our roleBrand, product photography direction, commerce build
  • StackNext.js · Stripe · Shopify API
  • Headline metricLiveGlobal storefront
  • Sitefairloom.com
The challenge

A hand-woven carpet atelier wanted to sell globally without surrendering its craft-story to a generic Shopify theme. Every rug is one-of-one, which breaks most e-commerce assumptions.

The outcome

A Next.js storefront backed by Shopify's commerce APIs, with a one-of-one inventory model, international shipping flows, and editorial product pages that foreground the weaver and the loom, not just the rug.

Highlights
  • One-of-one inventory with rarity-aware product pages
  • International shipping and duty-inclusive pricing at checkout
  • Editorial product storytelling — each rug has an origin page
  • Stripe + Shopify backend with custom reconciliation
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